Strategy & Design
Our goal was to align as one multidisciplinary team, allowing Jubilee to focus on growing the best possible produce while our Strategists developed a pro forma, researched shipping logistics, curated and drop-tested various packaging, and determined a market-appropriate price point for this new offering.

In tandem, our design and development teams began developing a scalable brand identity, story-driven content about the farm’s origins, and an e-Commerce platform configured to sell single product units as well as configurable box subscriptions made of 3 or more jars.

Our vision for the Jubilee brand was inspired by the concept of a ‘seal of quality’. With its circular typography and monochromatic coloring, we wanted to account for various uses both online and off. The earth-toned palette paid homage to the brand’s roots, literally. As we explored additional brand expressions, we leveraged illustrated fruits and vegetables as an accent element across the website and physical packaging.

Jubilee Organics’ new digital presence served a twofold purpose of educating its audiences about the importance of eating real food and offering a simple purchasing experience to bring that food to your to plate. Our goal was to tastefully meld the two functions of ‘story’ and ‘shopping’ into one cohesive experience.