Furniture & Fixtures

Built

The Challenge

When you need a table you call Built. When Built needed a brand they called us.

Appropriately named, Built fabricates handmade fixtures and furniture for customers in a diverse range of industries. Today they are renowned makers with an expanding portfolio of custom commissions and future product lines in the making. Many of Tampa's premiere restaurants, agencies and residents alike boast Built's handy work in their respective spaces.

When they initially approached us, the company was freshly started and needed the full gamut of brand and digital development to open it's doors. We were up for the burly challenge and even became customers ourselves.

The Must Haves
Naming
Identity Creation
Web UI/UX Design & Development
Content Strategy & Messaging
Photo Content

With strong ties to the local community, we knew the Built identity should evoke a feeling of localism. Originally planted in Seminole Heights, we pulled inspiration from the existing artisan movement there. We illustrated two crossed wood clamps, similar to those used in nearly every build, to form their iconic brandmark.

Letterpressed business cards and intentionally designed invoices on textured neenah paper helped to enhance the tactile feel of the brand. Add a little wood and saw dust and you've got yourself a photoshoot.

From massive live-edge conference tables to unconventionally beautiful chairs, every Built piece we photographed spoke for itself. We shot each commission in their “natural habitat” in natural light to allow the honesty of the materials to shine through. The rest is hickory.

At the core of their success is incredible products of the highest quality, allowing our creative to be that much more potent. With a website as simple as the materials they build with, we've helped establish Built's brand as a recognizable staple in the Tampa Bay small business community.

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